A brand’s long-term success depends on cultivating client loyalty in addition to attracting a consistent supply of new customers. And creating a positive first impression is the first step. Consider this: What do you recall about the brands that stick out when you research them online? It’s either their emblem or their entire aesthetic, as when you meet someone wearing a sharp suit. If you keep seeing that company in multiple locations, the picture you have of it may linger with you when you come across it again. You want potential buyers to remember your brand’s design